It’s tempting to call this minimalism. It isn’t. What’s happening is a redistribution of effort. For years, skincare absorbed almost all of beauty's intellectual energy: the actives, the layering theory, the near academic obsession with barrier function. The body, by contrast, got a razor, lotion, and maybe an exfoliation if you were feeling generous. This summer flipped that hierarchy. My own version: warm water tipped into a cold rinse, Officine Universelle Buly body oil worked into the skin while it was still damp, finished with the matching mist; three steps I would not have called a “routine” six weeks ago. Dry brushing before the shower, ice rollers repurposed for forearms instead of cheek bones, just shows that the energy didn’t disappear. It moved south of the jawline.