London Fashion Week Is Changing How We Experience Fashion
Fashion25 September 2026
AuthorValeria Franco
PhotosDAZED
From McQueen’s return to glitter-covered runways and Labrinth soundtracks, LFW is ditching tradition for immersive, music-led experiences.
F
rom runways to immersive experiences, this years London Fashion Week was packed with young designers who are changing the runway world and the way we perceive and experience fashion.
The British Fashion Council’s schedule brought together 47 catwalk shows, 23 presentations, 10 digital activations, and 53 evening events, combining established houses with emerging designers. This Fashion Week marked McQueen’s return under the direction of Seán McGirr, Christopher Kane’s debut collection for Mulberry, and Burberry’s participation, among others.
Additionally, many emerging designers, as well as those who had previously appeared at LFW, took part. One of them was Chopova Lowena, who presented a darker show with pagan influences. Inspired by Slavic folklore, they still maintained the rebellious, street-style edge that defines the brand, featuring a Monster Mash soundtrack, patchwork coats, and a collaboration with Dr. Martens.
Kai Ghattaura and Fin Forsyth also decided to completely reinvent the runway presentation, leaving behind fashion’s usual seriousness and conventional formats in favor of simply having fun. With models covered in glitter and giant fidget spinners, the show opened with four children dressed in white carrying cardboard shields and swords, engaging in a mock duel before the models appeared wearing animal masks.
They are changing the way fashion shows are viewed. Now, you don’t just watch them, you feel like a part of them.
H&M pushed this idea even further through its collaboration with Nick Knight and SHOWstudio. The H&M&YOU&I event was built around fashion, technology, and human connection, featuring a soundtrack by Labrinth. The event then continued into an afterparty featuring Kim Petras, u.r.trax, and Foundation.FM.
While the blend of fashion and music has always been part of London fashion, with punk, rave, indie, and electronic music constantly influencing its culture, at this Fashion Week these elements felt more connected than ever.
The show is a performance, the soundtrack becomes part of the runway, and the party becomes part of it too. London Fashion Week is changing the way we experience fashion.
